VELLE

All office workers, and especially advertising workers know how difficult it is to eat right when you stay in the office in the evening to finish your work.

Four short film stories tell about the confrontation between unhealthy snacks and healthy oatmeal Velle. In each clip, the main character is rescued by the famous TV host Alexander Gudkov, who plays a colleague. Instead of unhealthy fast food, he offers her Velle. Gudkov appears as Chaplin, an Indian Bollywood hero, a brave commando, and even as a stranger in a horror movie.

Through our stories we wanted to tell them about a proper, natural and healthy alternative. This way, the girls will remember Velle on their way to the office or on their way home.

The format of the clips was originally adapted to the specifics of the unusual site: prerolls in front of the entrance to the subway Wi-Fi. We did not choose this site by chance. Our task was to attract the attention of young and active residents of the capital, who work in offices.

2017

2Sharp agency