DISAPPEARING STORIES

“Disappearing Stories” is a miniseries based on real-life tales of senior citizens, created in the format of Instagram stories. Each episode disappears after 24 hours – just like the lives of residents at nursing homes melt away without our attention.

Millions of senior citizens in nursing homes live in oblivion. They need our attention to sustain their will to live. But young people are not interested; they perceive elderly people in nursing homes as irrelevant, devoid of any interest, insignificant. So we decided to tell the stories of elderly people in a way that’s relevant to a young audience – by using Instagram as a medium.

One of the key challenges we faced was filming the series in the Instagram stories native format. We prepared thoroughly, carried out research with real-life heroes – and then filmed all of this in a vertical format.

We posted 9 episodes as separate Instagram stories. The videos carry a powerful message and invite viewers to share the stories as a way of keeping them “alive”, and encourages young people to volunteer in nursing homes. Unless shared, our stories disappear forever, just like elderly people do.

Rusults

Total reach 38,5m

Views 12,5m

More volunteer applications: x7 times

Awards

D&AD Awards: Bronze, Shortlist

Epica: Silver, Bronze x2

ADCE: Silver, Bronze X2

Golden Drum: Silver x2, Bronze x3, Shortlist x3

ADCR: Silver x2

One Show: Shortlist

Red Apple: Gold x4, Silver x5, Bronze

White Square: Gold x2, Silver, Bronze x5

The Anthem Awards: Gold x2

ADC100: Bronze

Asia Web Awards: Best Web Series of All Genres

Webby awards: Best Use of Social Media

2021

SLD x Mozga